WELW was founded specifically to serve the residents of Clevelands rapidly growing eastern suburbs in eastern Cuyahoga, Lake, and northern Geauga Counties. By 1965, this areas population enjoyed a dramatic increase as prosperous Cleveland residents constructed new homes and started new businesses in our eastside lakeshore communities. Geauga and Lake County continue to be ranked numbers one and three, respectively, in the states per capita income. The eastern Cuyahoga suburbs 1330 AM covers, like Bratenahl, Pepper Pike and Shaker Heights, are considered among Northeast Ohios finest communities.
WELW is also the radio home of the Southern Atlantic League division champion Lake County Captains. 2003 marked the first year of WELW’s exclusive radio broadcasts of all games. WELW is also home to Friday and Saturday night High School Football Games of the Week.
WELW has received hundreds of local and national honors for quality programming and personnel, and dedicated service to the community. The prevailing emphasis is to meet the regions informational, entertainment, communication, and marketing needs.
Following the passage of the 1996 Telecommunications Bill, radio station ownership and operation became deregulated. Today, a group of communication conglomerates like Clear Channel, Viacoms Infinity, Radio One and Salem own the majority of radio stations throughout the US. Station programming and operation is now controlled by corporate headquarters hundreds and thousands of miles from Cleveland. Some stations program over half their day with voice-tracked disc jockeys and syndication from other markets. This has made WELW’s distinctive programs and service-oriented philosophy even more important to the community as one of the very few locally owned, operated and programmed radio stations in Ohio.
Ever striving to Add Value, WELW has forged a variety of partnerships, including the broadcast of all programs to over 43,000 COMCAST Cable households. WELW is a pioneer in streaming programs worldwide on the web, at welw.com.
This allows WELW to "super-serve" its audience and clients on the east side of Cleveland, Lake and Geauga counties.
WELW’s audience reach is further extended by its selected streaming audio broadcasts on the Internet.
The call letters stand for Eastlake (EL) and Willoughby (W).